10 Affordable Fashion Brands Like Lulus You’ll Love

By Charlotte Kho
Nasty Gal
Nasty Gal
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With the fast-paced change in weather and trends, online shopping is by far one of the easiest and quickest ways to find new wardrobe essentials. Whether you're looking for some new swimsuits, pieces that scream Sofia Richie quiet luxury, or a useful yet versatile everyday bag, some of the trendiest and most affordable pieces can be found at stores that are strictly online. We're sure that if you're an expert online shopper, you might be familiar with the fact that one of the most popular online shopping brands is Lulus.

Lulus has a ton of cute and trendy pieces that are also very affordable. Ranging from foundational basics to polka-dot summer 'fits, Lulus has a range of exciting options. But sometimes you need a bit of a change — and that can look like shopping at a variety of online brands and stores.

One of the ways in which online shopping has become easier (if that's even possible) is by our computers and Instagram feeds generating search results from stores we might have explored in the past or often frequent. So, if you're a fan of Lulus, you might have noticed that a lot of your search results are coming from that one brand. But if you're hoping to broaden your horizons, we've compiled a list of stores and brands just like Lulus for you to explore.

Including online retailers like Mango, Princess Polly, and Rouje, you'll see that there are lots of brands and stores like Lulus out there — and they may just be the key to building your versatile dream closet.

The Best Pieces to Shop From Stores like Lulus

How We Select Stores Like Lulus

Our fashion editors test dozens of brands each season, meaning we've tried enough fabrics, cuts, fits, and brands to spot a quality piece.

  • Trend Relevance: We evaluate whether the brands consistently offer on-trend styles that match the latest fashion movements, from summer basics to seasonal statement pieces.
  • Affordability: We compare pricing to ensure each retailer delivers stylish options without breaking the bank, keeping budgets in mind.
  • Variety and Versatility: We check the range of products — from wardrobe essentials to fun statement items — to see how well the store can build a versatile closet.
  • Ease of Online Shopping Experience: We assess website usability, mobile experience, search and filter options, and checkout simplicity.
  • Quality and Durability: We review fabric quality, fit accuracy, and how items hold up after washing or wearing.
  • Customer Service and Shipping: We consider delivery speed, packaging, return policies, and overall customer support responsiveness.

Update on Aug. 13, 2025 at 1:00 p.m. ET: Updated prices and checked stock for all products.

Bebe
bebe.com

Bebe

Bebe Shirred Mesh Minidress ($35, originally $98)

Derived from the French word for "baby," Bebe provides a selection of affordable and quality going-out clothes like this date-night-ready dress for the shoppers who want to experiment with fashion trends this summer.

  • Pros: Trend-driven collections, frequent sales and discounts, good quality for the price
  • Cons: Limited physical store locations, sizing can be inconsistent, some styles may lack long-term wearability
  • Who it's best for: Trend-savvy shoppers looking for affordable statement pieces
Cider
shopcider.com

Cider

Collar Stripes Pleated Shirt Mini Dress ($38)

Founded in 2020, the online retailer Cider quickly became popular for its bold, playful designs inspired by streetwear and K-fashion trends. This puff-sleeved minidress is perfect for summer and teams well with white sneakers, layered silver jewelry, and a small crossbody bag.

  • Pros: Trend-forward designs, affordable price point, frequent new arrivals, fun statement pieces
  • Cons: Sizing can be inconsistent, some fabrics less durable, shipping and returns may be slow
  • Who it's best for: Fashion-forward individuals, particularly Gen Z shoppers, seeking trendy and budget-friendly pieces
Mango
shop.mango.com

Mango

Mango Textured Knitted Halter Top ($40)

Founded in 1984, the Spanish retailer Mango quickly became known for its fashion-forward designs and affordable prices. This knitted halter top is great for summer and exudes European chic. It would work well with white linen, chunky gold bangles, and black block heels.

  • Pros: Trendy and updated collections, wide international presence, good balance of quality and price
  • Cons: Sizing inconsistencies, some concerns about sustainability, stock availability varies by region
  • Who it's best for: Those seeking stylish, versatile summer pieces with a European flair
Storets
storets.com

Storets

Storets Melanie Tiered Dress ($46)

Storets curates affordable finds that embrace the latest trends. From this oversize, casual babydoll to a range of eye-catching accessories, the brand caters to every taste and style, so you will always find something you love. This lived-in shirt dress is both comfortable and chic and can be paired with cute sandals for the ultimate summer ensemble.

  • Pros: Trend-forward designs, wide range of statement pieces, accessible price points
  • Cons: Limited physical retail presence, occasional quality inconsistencies, sizing may run small
  • Who it's best for: Fashion lovers who want affordable, trend-driven clothing
Princess Polly
us.princesspolly.com

Princess Polly

Princess Polly Nellie Mini Dress ($65)

You might have heard of Princess Polly from TikTok, but the brand has been big for a while now. The Australian online retailer is known for staying on top of all the latest trends, and it works to make pieces that are sustainable and environmentally friendly. This dress can be styled for a nice outdoor brunch with family and worn with a small black clutch, chunky black heels, and gold jewelry. You can also wear it more casually with a baseball hat and your favorite pair of sneakers.

  • Pros: Trend-savvy designs, strong social media presence, growing focus on sustainable materials
  • Cons: Prices can be higher for fast fashion, limited size inclusivity, some items sell out quickly
  • Who it's best for: Shoppers seeking trendy, versatile pieces with a youthful vibe
Nasty Gal
nastygal.com

Nasty Gal

Nasty Gal Zebra Linen Print Oversized Blazer ($70, originally $176)

Nasty Gal makes the perfect match for the trend-driven fashion consumer. The brainchild of Sophia Amoruso, the brand launched in 2006 and went from being a small eBay store to a mega, worldwide operation. This blazer and matching pants ($44, originally $109) combination is chic yet professional and perfect for those in-person workdays.

  • Pros: Affordable trend pieces, frequent sitewide sales, wide variety of styles
  • Cons: Quality can be inconsistent, limited size inclusivity, fast-fashion sustainability concerns
  • Who it's best for: Those who want bold statement pieces without breaking the bank
ASOS
asos.com

ASOS

ASOS Design Curve Mixed Floral Smocked Maxi Dress ($73, originally $85)

ASOS is a British brand and retailer that prides itself on having a plethora of trendy and affordable options. The company carries name brands but also stocks its own line, including this beautiful floral dress. This one in particular is perfect for a summer wedding or a nice dinner with friends. You can wear it with nude or white heels and statement earrings.

  • Pros: Extensive style variety, inclusive sizing, mix of in-house and name-brand products
  • Cons: Quality can vary between items, sizing inconsistencies, high return rate due to online-only shopping
  • Who it's best for: Shoppers seeking on-trend pieces in a wide range of sizes
Pixie Market
pixiemarket.com

Pixie Market

Pixie Khaki Strapless Dress ($85, originally $119)

Founded by Magda Pietrobelli in 2006, Pixie Market is a fashionable destination for design-forward finds inspired by the latest runway trends. From edgy tops to loose and airy dresses such as this one, the American label has a clear focus on designs for more simple and minimalist shoppers. You can finish this flowy piece with a belt to give it more of a dimensional silhouette.

  • Pros: Chic, minimalist aesthetic; high-quality materials; timeless silhouettes that don't date quickly
  • Cons: Higher price point than fast fashion; limited size inclusivity; smaller selection compared to larger retailers
  • Who it's best for: Minimalist shoppers seeking elevated, versatile wardrobe staples
For Love & Lemons
forloveandlemons.com

For Love & Lemons

For Love & Lemons Birdie Bow Smocked Top ($119, originally $139)

For Love & Lemons is a Los Angeles-based fashion brand created by lifelong friends Laura Hall and Gillian Rose Kern. The Revolve-owned retailer is known for its covetable selection of pieces like this delicate ruffled blouse with floral embroidery, as well as chic lingerie.

  • Pros: Feminine, romantic designs; premium-quality fabrics; strong reputation for both ready-to-wear and lingerie
  • Cons: Higher price point; delicate fabrics require careful maintenance; limited everyday basics
  • Who it's best for: Shoppers seeking whimsical, romantic wardrobe pieces
Rouje
Rouje

Rouje

Rouje Rosseline Dress ($212, originally $265)

Founder Jeanne Damas launched Rouje in 2016 as a destination known for curating an "aspirational French girl aesthetic." The brand's wide array of pretty tops, dresses, and hair and skin-care products are favorites among the influencer set.

  • Pros: Effortless Parisian style; high-quality fabrics; timeless, feminine silhouettes
  • Cons: Premium price point; limited size inclusivity; slower shipping for international orders
  • Who it's best for: Those seeking chic, French-inspired wardrobe staples
What to Look Forward to

What to Look Forward to

We're looking at a number of new options for our next update. These include: & Other Stories as an affordable brand, Zara as a cult favorite, and Aritzia as more of an elevated choice.

— Additional reporting by Kyley Warren and Balim Tezel

Charlotte Kho is a writer originally from Washington D.C. who spends her time watching classic Rom-Com movies, exploring art museums, and hunting for the best pizza in New York City.

Kyley Warren (she/her) is an award-winning writer and editor with more than four years of experience in the publishing space. She previously worked as an assistant editor on PS Shopping and is an expert on all things related to shopping and fashion. Before joining PS, Kyley worked with Entertainment Tonight as a style commerce writer, and her byline has appeared in publications globally.

Balim Tezel (she/her) is a shopping updates editor at PS and the founder of Maison des Nus, a New York-based affordable luxury brand. She graduated from Northwestern University's Medill School of Journalism.