The Moms Behind Big Little Feelings Share Game-Changing Postpartum Products
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If you're anywhere near ParentingTok, it's likely you've come across tips from Big Little Feelings. The moms behind the brand — Deena Margolin, a licensed marriage family therapist, and parenting coach Kristin Gallant — are best friends and business partners, and they've cracked the code on breaking through in the very crowded parenting advice space.
But when the two were first becoming moms, they didn't necessarily feel like experts. "A lot of things surprised me," Gallant says of early parenthood. "I think how quickly your life drastically shifts was the most surprising for me."
For Margolin, it was "how physically and emotionally hard the recovery is" after giving birth. Although she'd heard about the experience from parents before, "it felt like I had been ripped open and suddenly was trying to take care of a crying baby 24/7 and somehow heal without sleeping," she says. "And I was like, wait a second, this is crazy."
"I was nothing like who I am today before I became a mom."
Of all the things that helped the two through the unknowns of early parenthood, friendship was huge. When Gallant gave birth to her daughter in 2016, it was "very isolating," she remembers, because she didn't know that she had postpartum anxiety. But once she got diagnosed, she was able to find solidarity with other moms who could relate. "Once I started becoming more vulnerable, that's when the community really started for me, and I can't imagine my life without my very robust network of mom friends," she says.
Of course, as a new parent, with all the surprising challenges comes extraordinary joy as well. "Being a grownup before kids, life can become a little monotonous, and seeing the world through my kids' eyes is magical," Margolin says. "It's like starting my own life over in some ways — all these new perspectives and all these things that are normal to us are so impactful and interesting to them. This is the most fun chapter of my life, too."
Gallant believes "it's all so joyful" — and that joy has shaped her own identity. "Seeing these kids become completely their own person and being able to witness that and support that and foster it — it gives me the biggest joy ever and has completely changed me for the better as a person," she says. "I was nothing like who I am today before I became a mom. I am a better entrepreneur, I'm a better everything because of these amazing kids I have."
Margolin and Gallant share these joys (and challenges) with their followers because they're on a mission to help make the process easier for others. They're only growing their footprint, from social media to their own parenting courses to a new line of playkits with Fisher Price.
Beyond their own products, they also have a long list of the practical items that helped them during the chaotic phase of early parenthood. Thankfully, we got the inside scoop: they shared what helped them and their newborns get through the postpartum period, from the softest PJs to the best diapers. Keep reading for their picks.
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A Baby Carrier
Tula Free-to-Grow Ergonomic Baby Carrier ($179)
Margolin and Gallant both used the Tula baby carrier and loved it — especially the fact that you can adjust it, making it perfect for newborn days and beyond. Gallant's hot tip? Walk around the house with a portable white-noise machine clipped to the carrier. "That saved me postpartum, during witching hour," she says.
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A Comfortable Set of PJs
Eberjey Women's Gisele PJ Set ($158)
These super soft (and editor-favorite) pajamas were must haves for Margolin. They were a "luxury moment for me," she says. "When you're tired and postpartum, you can get spit-up on them, wash them, they're great."
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Buzzworthy Diapers
Coterie Diapers ($106 for a month of diapers)
These diapers have won many awards, and both Margolin and Gallant say they're worth it. "I wasn't sure on the hype, and then I switched, and I was like, these are amazing," Margolin says. "You'd never think of diapers as more amazing, but Coterie really is. Especially nighttime, they're so durable."
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An Infant Lounger
Snuggle Me Organic Infant Lounger ($130)
According to Margolin, this lounger also lives up to the viral hype: "It's so good. The baby's just snuggled in there, and we could do everything while they're in that little lounger."
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A Huge Stanley
Stanley 40 oz Quencher Tumbler ($45)
Yes, the Stanley craze continues — and it's all the more relevant when you've just given birth. "You can't get up, so the Stanley water bottle is perfect: it's cold, it's huge, you know you need to drink the whole thing," Gallant says. "Postpartum, that was a lifeline."
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An Organic Baby Formula
Bobbie Formula ($25)
Margolin thought she would breastfeed, but had a difficult feeding journey. Enter: Bobbie's organic formula. "It saved my life," she says. "Switching to formula so I could show up as a more present, regulated mom without over-stressing myself and my mental health was a game changer."
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Blackout Shades
Blackout Cordless Roller Window Shades ($36)
When Gallant set up blackout shades in her room, she says it changed her and her newborn's life: "You're sleeping at odd hours; I would sleep when the baby slept, so having blackout blinds is really a game changer, and the baby sleeps so much better too."
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A Big Little Feelings Course
Big Feelers Course ($79)
Margolin says she has a "Big Feeler" kid herself. That's partly why the duo recently introduced their Big Feelers course, which is "for more sensitive kids, strong-willed, defiant kids who need a certain approach," Margolin says. The course promises to "teach better behavior, minimize over-the-top meltdowns, and nip defiance in the bud."
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A Hatch Light
Hatch Rest 2nd Gen Dream Machine ($70)
Gallant's family has sworn by their Hatch light, which doubles as a sound machine, since her first child was born in 2016. "I loved it when I was breastfeeding, and you can make the lights custom and use the white-noise machine, but my 8-year-old still uses it," she says. "It'll be green in the morning and they'll play in their room before it's time to come out. We've used the same Hatch for almost nine years."
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Lena Felton (she/her) is a senior content director at PS, where she oversees feature stories, special projects, and identity content. Previously, she was an editor at The Washington Post, where she led a team covering issues of gender and identity. She has been working in journalism since 2017, during which time her focus has been feature writing and editing and elevating historically underrepresented voices. Lena has worked for The Atlantic, InStyle, So It Goes, and more.