Ayesha Curry's Must Haves: From a $6 Brow Gel to a Flavorful Nutrition Drink
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Ayesha Curry checks all of our boxes when it comes to being a role model. She's a cooking extraordinaire, author, entrepreneur, fitness lover, and parenting guru who is one-half of one of the most adorable celebrity couples with her NBA player husband, Stephen Curry. Not only does the Canadian native look good on paper, but it also translates to her passions as well. Her lifestyle brand, Sweet July, focuses on "helping people find joy and gratitude in life's daily moments" and features a brick-and-mortar store, a product line, a magazine, and even a production company. More recently, the dynamic couple took on new roles as investors and brand partners of PLEZi Nutrition, a public benefit company co-founded by Former First Lady Michelle Obama.
"Partnering with PLEZi allows me to shape an industry I care deeply about: making healthier choices easier and more enjoyable for families," Curry says. "This venture is unique because I'm joining a team that's already disrupting the category with real innovation." Apart of the brand's advancement with nutrition is their FiZZ soda, that's one of Curry's favorite things to shop.
From promoting Black-owned businesses to making nutrition accessible for everyone, nothing is out of reach for someone as determined as Curry. "I get to help refine the strategy, amplify the mission, and drive long-term change in the way we think about nutrition." And better yet, the brand's nutritious, yet sweet tooth-pleasing offerings are available on Amazon.
Beyond sharing her passion for nutrition, and love of skin care (she uses LED masks frequently), Curry gave us a glimpse into her favorite must-have products that she can't live without. From a ridiculously affordable brow gel that's under $10 (and Kylie Jenner-approved), to the nightime eye serum she uses religiously, keep reading to check out Curry's must-have items.
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Ayesha Curry's Affordable Must Have
Curry's eyebrows are never seen lacking, and she has the göt2b Glued Brows & Edges Gel ($6) to thank for it. The product is one of her obsessions, and with its all-day hold, we can see why. "It's an absolute staple in my daily getting ready routine," she says. It's also a staple in Kylie Jenner's everyday makeup routine.
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Ayesha Curry's Investment Must Have
Curry is all about beauty just as much as nutrition, and she proudly fed into the red light therapy hype. She finally gave in with the JOVS Red Light Therapy Mask ($619, originally $849), which she describes as "a game changer." While the price is somewhat hefty, it has amazing features FPT light, four different wavelengths, and 140-beam light to boost energy, collagen, and accurately treat fine lines. Plus, Curry's glowing skin is proof that it's definitely worth the splurge.
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Ayesha Curry's Daily Must Have
As a mom of four, Curry has made Sweet July's House Blend Coffee ($18) a staple in her daily routine. In fact, it's all she consumes some days. "It's female-produced from South America that gives me the energy I need to get through my day," she says.
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Ayesha Curry's Wellness Must Have
Curry's partnership with PLEZi has bred many delicious products, with the PLEZi x Stephen Curry Orange Mango Hydration ($20, originally $25) being one of the couple's favorites. "I'm constantly balancing home and business, so it's important for me to invest in myself, so I can feel my best," she say. "Lately, we've been drinking PLEZi Hydration, because it not only keeps me hydrated, but also helps to replenish my body so I can continue powering through the day; and the flavor? Next level." It's also made with electrolytes, no added sugar, and 500mg of potassium, delivering equal parts flavor and nourishment to your body, whether you're working out or on-the-go.
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Ayesha Curry's Sleep Must Have
Repping her brand, Curry is a big fan of the Sweet July Coffee Fix Peptide Eye Cream ($46) for her nighttime skin-care routine. It's infused with skin-loving ingredients like caffeine from Jamaican Blue Mountain Coffee, hibiscus flower extract, and turmeric root extract, that leaves you with a lasting glow — even if you didn't get eight hours of sleep.
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— Additional reporting by Naomi Parris
Haley Lyndes is a shopping writer and editor with more than seven years of experience in the publishing space. Specializing in home and lifestyle, she covers everything from furniture and mattresses to beauty products and fitness gear. Her writing has appeared in BuzzFeed, Travel + Leisure, and Real Simple.
Naomi Parris is the assistant shopping editor at PS, based in New York. With over eight years of experience and previous roles held on the brand's Beauty and Operations teams, she enjoys telling stories that merge fashion, beauty, and Black culture. Naomi has also lent her skillful pen to Essence Girls United, Elle, Bustle, and Elite Daily. When she's not crafting shopping roundups, high-profile features, beauty op-eds, or trend guides, you can find Naomi behind her blog "Eli-Nay," where she inspires readers through style guides, cultural pieces, and innovative content on her Instagram.